What's a common issue that frequently makes headlines these days? Pollution undoubtedly tops the list.

In fact, pollution in Jakarta has escalated to the point where we've earned the dubious distinction of having the worst air quality index in the world. The air quality index here has soared to 165, well beyond the recommended limit of 100. If you gaze out your window in Central Jakarta, you're more likely to see a dreary grey sky than a clear blue one. This dire situation has also led to a surge in respiratory infections, flu cases, and more.

In response, the government is preparing a tax aimed at companies that contribute to environmental pollution. This tax, known as "Pajak Pencemaran Lingkungan," is poised to make companies rethink their environmental impact.

This is where sustainability accounting steps into the spotlight. According to the American Institute of Certified Public Accountants (AICPA), sustainability accounting involves connecting sustainability efforts to a company's strategy, assessing risks and opportunities, and providing the tools for measurement, accounting, and performance management. In essence, it's not just about a company's financial health; it's about understanding the risks, opportunities, and the company's sustainability.

Speaking of sustainability, businesses are increasingly embracing the Triple Bottom Line (TBL) concept, which focuses on Profit (Finance), People (Social), and Planet (Environment). The goal is for companies to operate sustainably.

The world is shifting towards greater appreciation for people and the environment, and the business world is no exception. Starbucks Corporation is a prime example. When you step into a Starbucks store, you'll notice their emphasis on reusable and environmentally friendly items. Starbucks is also renowned for prioritizing its employees' well-being.

If you're interested in accounting and want to make a positive impact on the environment, exploring sustainability accounting with UNIJI could be the right path for you. It plays a crucial role in shaping the future of accounting and allows you to make a meaningful difference in your environment.

Reach out to our counsellors to learn more, and we'll look forward to welcoming you at UNIJI.

What do you do when you're bored or hanging out with friends? Watching movies is probably one of your go-to choices. But have you ever wondered what movies bring beyond pure entertainment?

1. Economic Powerhouse
   Movies aren't just about captivating stories; they're vital for the economy. In the US, the movie industry employs over 2.4 million people. These jobs range from special effects wizards to makeup artists, writers, set builders, and even ticket sellers. Collectively, they earn an astonishing $186 billion in wages each year.
   
   But there's more to it. When a movie or TV show films in a real location, it creates jobs, generates income, and helps local economies thrive. For instance, Marvel's "Black Panther" provided employment to more than 3,100 local workers in Georgia, earning over $26.5 million in wages. The popular TV series "This Is Us" contributed over $61.5 million to California's economy.
   In New York, Oscar-nominated films like "The Post" and "The Greatest Showman" added over $108 million to the state's local economy. It's like a booster shot for communities, injecting a whopping $21 billion annually into over 260,000 businesses across cities and small towns, with most of these businesses being small and employing fewer than 10 people.
   
   
2. Powerful Messages
   Movies are not just for entertainment; they're also storytellers with a profound message. Consider the classic movie "Forrest Gump." Beyond its heartwarming story, it imparts essential life lessons: appreciate life, maintain optimism, savour every moment, and embrace new experiences. It's like a friendly nudge that leaves a lasting impact.
   
   
   
3. Educational Marvels
   Movies can be both educational and contribute to science. Take the mind-bending sci-fi movie "Interstellar" as an example. It didn't rely solely on imagination; it consulted experts like astrophysicist Neil deGrasse Tyson and former NASA scientist Kip Thorne to ensure scientific accuracy. But that's not all. The movie's team, along with physicist Kip Thorne, created incredibly detailed images of black holes. These images provided fresh insights into these cosmic mysteries and even led to the publication of two scientific papers. Movies can be a bridge between fiction and real scientific exploration.
   
   
   

Movies offer more than just popcorn and entertainment; they're a potent force with hidden talents. Stay tuned for more insights into the captivating world of movies. If you dream of being part of this dynamic industry, UNIJI's Entertainment and Creative Industry program might be your gateway. Contact our counsellors to learn more about entering the mesmerizing world of movies through UNIJI!

Sources: motionpictures.org, screenrant.com

Ever wondered how streaming services magically recommend the perfect movies or songs for you? Or marvelled at the technology that lets cars drive themselves? The answer lies in Artificial Intelligence (AI), a remarkable force that's been quietly shaping our world. But the concept of AI is actually more ancient than you might think.

You might recall the Tin Man, a character with a heart of metal who travelled with Dorothy through the enchanting land of Oz. Surprisingly, this fictional character offers an early glimpse into AI—a machine with human-like qualities that has intrigued us for generations.

Another figure in the AI tale is Alan Turing, a brilliant British thinker. He posed a profound question: "If humans can use information and logic to solve problems, why can't we teach machines to do the same?" Turing's groundbreaking ideas played a pivotal role in decoding secret messages during World War II, revealing that machines could transcend their conventional roles.

However, turning AI into reality was no easy feat in the past. Limited technological advancements and understanding stood in the way. But today, equipped with advanced tools and knowledge, we stand on the brink of fully integrating AI into our lives—an exciting opportunity to explore and harness AI's potential.

In our modern era, we generate an astounding amount of data—around 1.145 trillion megabytes daily. This amount of data has far surpasses our human processing capabilities. This is where AI and data analytics become our allies, sifting through vast datasets, extracting insights, and guiding us in making informed decisions.

Looking ahead, AI's role is poised to expand significantly. It is set to revolutionize various sectors, including medicine, transportation, and business operations. For example, AI could become a crucial collaborator for medical professionals, analyzing intricate medical images and transforming diagnostic and treatment approaches. Self-driving cars also exemplify AI's profound impact on transportation, promising safer and more efficient roads. Furthermore, AI can optimize supply chains and logistics, enhancing efficiency and cost-effectiveness.

If you're intrigued and eager to be part of this exciting era, consider enrolling in UNIJI's Data Analytics and Artificial Intelligence program. It's your gateway to a deeper understanding of AI, offering both theoretical knowledge and practical skills needed for success in this dynamic field.

Curious to learn more? Reach out to our counsellor today. UNIJI awaits you, where you'll embark on a thrilling journey to explore the boundless possibilities of AI.

Sources: Deloitte, Harvard University

Introducing Universitas Jakarta Internasional (UNIJI)!

Greetings, everyone! Today, we are excited to introduce you to Universitas Jakarta Internasional (UNIJI). UNIJI marks a significant milestone in Jakarta International College's mission to provide high-quality education to Indonesian students.

You may already be aware that UNIJI has its origins in both Jakarta International College and STIE Jakarta International College. However, what you might not know is the fascinating history of our institution.

The journey began in 1965 when STIE JIC was first established as the Academy Bank Nasional (ABN). Over the years, we underwent various transformations, eventually becoming STIE Jakarta International College in 2007.

In parallel, Jakarta International College (JIC) was founded in 2002 as an international institution partnering with prestigious universities worldwide. For the past 21 years, JIC has been offering pathways to Monash University Australia, consistently ranked among the world's top 50 universities, as well as Western Michigan University (in the top 5% of U.S. universities), Russell Group universities in the UK, and other renowned institutions across the globe.

Throughout our history, our institution has remained dedicated to growth and an unwavering commitment to providing students with the best education possible. It is with this philosophy that leads us to proudly present the next chapter in our educational journey: Universitas Jakarta Internasional (UNIJI).

At UNIJI, we are steadfast in our commitment to staying at the forefront of educational excellence. We recognize the importance of keeping our programs and curriculum up-to-date to meet the ever-evolving demands of the industry, as well as preparing our students for the future trends of the industry.

Our esteemed faculty members, experts in their respective fields, bring a wealth of knowledge and industry experience to the classroom. They are dedicated to equipping our students with the practical skills and theoretical understanding needed to thrive in their chosen careers.

UNIJI also places a strong emphasis on both conceptual knowledge and practice, enabling our students to gain real-world experience and be career-ready upon their graduation. We collaborate closely with industry partners to provide internship opportunities and hands-on projects that give our students a competitive edge in the job market.

In addition to our focus on academic excellence, we are committed to fostering a vibrant and inclusive campus community. We firmly believe that a diverse and inclusive environment enriches the educational experience and prepares our students to thrive in a globalized world.

As we look to the future, UNIJI is steadfast in continuing its tradition of educational excellence. We will continue to adapt and innovate to ensure that our programs remain at the forefront of industry trends and continue to meet the evolving needs of our students and the workforce.

We invite you to be a part of the UNIJI family and embark on a journey of discovery, growth, and success. Together, we will shape the future of education and empower the leaders of tomorrow.

Welcome to Universitas Jakarta Internasional (UNIJI)! We are strong in concept, stronger in practical skills.