Rhino News Network

From research to application, UNIJI Digital Business and Marketing students showcase their final exam projects in the Digital and E-Commerce Business Modelcourse.

Guided by lecturer Mochammad Riyadh Rizky Adam, S.T., M.S.M., CDM, CPM (Asia), students are challenged to create a platform or application that does not yet exist in Indonesia. The project reflects UNIJI’s commitment to giving students more than just theory in the classroom, but also practical skills and real experiences that they can carry into their future careers.

The journey starts from developing a business idea, followed by validation interviews using the Lean Startup Machine validation technique. Through this method, students directly approach potential users to present their ideas, explain how their applications work, and gather feedback from the community. The process helps students learn how to test whether an idea truly solves a problem and whether it is relevant to the market.

Students are divided into three groups and work closely together throughout the project. They exchange feedback, discuss their different business ideas, and help refine each other’s concepts. Along the way, students are also expected to prepare many important aspects of their applications, including market research, value proposition, customer analysis, cost structure, monetization plans, and business strategies.

The course ends with a pitching simulation, where students present their projects to lecturers acting as investors, giving them a closer look into how startup ideas are presented in professional settings.

Among the projects presented were City Circle, an app helping people in Jakarta find friends, communities, and activities around the city; Moto Aid, a motorcycle rider app with AI spare-part detection, marketplace features, and nearby mechanic maps; and Pretalk, an app designed to help users improve communication skills for interviews, presentations, classroom discussions, and workplace communication.

Through projects like these, UNIJI continues to encourage students to grow not only academically, but also in teamwork, analytical thinking, adaptability, and business instinct—skills that are increasingly important in today’s digital industry.

Bryan Alexander, a Psychology student from UNIJI's Class of 2025, has won 1st Place at MindMasters 2026, a creative content competition hosted by Universitas Tarumanagara (UNTAR). The competition ran from 2 March to 11 April 2026 and brought together eight finalists from UNTAR, UNIJI, UNAIR, and BINUS. Bryan walked away with Rp 2,000,000 in prize money and an e-certificate.

The competition's theme was "Beyond the Mind: Melampaui Pola Pikir Biasa." Bryan chose the self-acceptance sub-theme and submitted a video titled Self Acceptance in Social Media.

His argument tackled something most of us scroll past every day without noticing: the habit of measuring our lives against curated highlight reels online. Drawing on Leon Festinger's Social Comparison Theory, Bryan's video showed how constant exposure to filtered versions of other people's lives slowly distorts how we see ourselves, and why self-acceptance is the way out of that loop.

Mr. Chandra, his lecturer, put it this way: "This achievement is clear proof of how students can translate psychological theories into psychoeducation that is relevant, educational, and widely impactful in the digital era. I strongly hope that students will not only actively excel within the campus environment, but also dare to step outside to explore their creativity and produce real work beyond the campus walls."

Bryan himself said the experience went beyond winning. "Being a student at UNIJI has given me the freedom to explore, create, and grow not only academically, but also through non-academic experiences that help shape confidence, creativity, and teamwork. This competition became one of the many valuable opportunities for me to challenge myself and learn beyond the classroom."

Bryan's win is a small but concrete answer to a question prospective students often ask: can I actually do things outside my major here? At UNIJI, the answer isn't a brochure promise. It's a Psychology student winning a creative content competition against students from four universities, and a lecturer who tells his students to go compete outside the campus walls.

If that sounds like the kind of place you'd want to spend your university years, UNIJI's doors are open — whatever faculty or program you're drawn to.

University of Jakarta International (UNIJI) is excited to invite you to our Open House with Faculty of Business Exhibition on Saturday 25 April 2026, from 12.00 to 16.00 WIB. This event is a great opportunity for prospective students and parents to experience firsthand what UNIJI has to offer, including our business and accounting programs, academic environment, and how we prepare students to be career-ready upon graduation.

Whether you're exploring your options or already considering UNIJI as your next step, our Open House gives you everything you need to make a smart decision about your future.

Explore the Faculty of Business Exhibition

A key highlight of this event is the Faculty of Business Exhibition, where visitors can explore real student projects, business ideas, and case studies from UNIJI's business and accounting programs. This exhibition shows how UNIJI brings together practical skills, international standards, and industry-relevant learning to prepare students for the real world.

The exhibition features work from two of UNIJI's core schools:

School of Management, which offers five specializations designed around today's and tomorrow's job market:

• Digital Business and Marketing
• Finance and Venture Capital
• Entertainment and Creative Industry
• Beauty and Health Business
• Communication and Public Relations

School of Accounting, which prepares students for careers in one of the most in-demand fields in business:

• Accounting Analytics and Business Intelligence
• Auditing
• Sustainability Accounting
• Taxation

Visitors will get to see how students apply what they learn in the classroom to real business challenges — from building digital marketing campaigns to analyzing financial data and creating business plans.

Meet Inspiring UNIJI Students and Faculty

UNIJI Open House will also give you the chance to meet members of the UNIJI community who represent the university's diverse and international environment. You'll be able to chat with current students, hear about their experiences, and learn what daily life is really like as a student here.

Our faculty members will be there to share details about the curriculum, what you can expect to learn, and the career paths available to you after graduation. Their stories show how UNIJI supports students in achieving excellence both inside and outside the classroom.

Admissions & Scholarship Consultation

Our admissions team is here to help you with personalized guidance. You can ask about:

• Admission requirements and application deadlines
• Available scholarships and financial aid options, including UNIJI's scholarship program offering up to 100% tuition coverage
• Choosing the right program that matches your goals and strengths
• UNIJI's 3-semesters-per-year system, which gives you the opportunity to graduate in just 3 years

This session is especially helpful for students and parents who want to make sure they're making the best choice for their education.

Campus Tour & Facilities Overview

Come and see UNIJI's campus for yourself! Take a tour of Jakarta International Tower and get an overview of the facilities we offer. You'll see everything from classrooms and labs to study areas and recreational spaces — all set up to help you work together, come up with new ideas, and learn by doing.

This tour will give you a real feel for what it's like to be a student here every day.

Why Attend the UNIJI Open House?

UNIJI is all about helping you become a graduate who is not only smart but also ready to jump into the job market. With our modern learning system and curriculum that's up-to-date with what's happening in the industry, we're working hard to make sure you're ready to start your career right away.

For more than 20 years, starting with Jakarta International College, UNIJI has helped students build their careers and even launch their own startups. With global partnerships with universities in Australia, the USA, the UK, China, Malaysia, and South Korea, UNIJI benchmarks its curriculum against the best in the world while keeping it relevant to Indonesia's job market.

This Open House is perfect if you're interested in:

• Learning about UNIJI's business and accounting programs
• Seeing real student projects at the Faculty of Business Exhibition
• Getting all the details about admissions and scholarships
• Seeing the campus firsthand
• Making a smart choice about where you want to study

Save the date: 25 April 2026 | 12.00–16.00 WIB

For more information, visit www.uniji.ac.id or contact 0811 1916 7363.

Don't miss this chance — take the first step toward your international business career with UNIJI!

The wait is over.
The much-anticipated film “Ayah, Ini Arahnya Kemana, Ya?” officially arrives in cinemas across Indonesia on Thursday, April 9, 2026 and UNIJI is proud to be part of its exclusive Gala Premiere.

One standout moment from the event is the presence of UNIJI’s Student Ambassador, Rey Bong, who continues to build his presence in the Indonesian film industry. Notably, this is not his first film project while studying at UNIJI a strong indicator that he’s not just participating, but consistently performing.

Rey Bong’s comeback to the big screen shows that he’s consistent and moving forward. Instead of starting fresh, Rey Bong shows us how to keep a professional career going and even speed it up in a structured academic setting.

UNIJI’s presence at the Gala Premiere isn’t just a coincidence. It’s a planned way to help students who are already working in their fields and to get others ready to join them. Programs like the Student Ambassador program give students real-world experience, professional connections, and exposure.

This approach fits well with UNIJI’s academic environment, especially through programs like the Entertainment & Creative Industry under the School of Management. This program helps students develop both creative and business skills, so they can succeed in film, media, and entertainment.

Rey Bong is a great example of how UNIJI helps not just develop talent, but keep it going.